Madden NFL 10 – Monday Night Football

With the official start of the preseason on Aug. 13th its time for football in more ways than one. The release of Madden NFL 10 is August 14th. As ESPN brings back Monday Night Football you will also be hearing a lot about Madden NFL 10.

On August 13, EA SPORTS Madden NFL 10 will take a prominent position across ESPN media, including extensions on-air, online, on mobile and in social media applications. The date was chosen not only because it is one day before Madden NFL 10 hits stores, but because it coincides with the return of “Monday Night Football” to ESPN. EA SPORTS Madden NFL 10 will tie into the special Thursday night pre-season kick off of ESPN’s “Monday Night Football” with Madden NFL 10 footage, advertising spots and other Madden NFL 10 content throughout the broadcast.

Additionally, Madden NFL 10 custom billboards will be featured across ESPN programming throughout the day, including “SportsCenter” and “NFL Countdown.” Viewers will also see Madden NFL 10 mini-mercials throughout the morning on “SportsCenter” telecasts. Madden NFL 10 advertising will be featured prominently on the ESPN.com homepage with a unique eight-second interstitial execution.

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